OWN THE CROWNNEW YORK LIBERTY
For the New York Liberty’s 25th Anniversary season we celebrated the pioneers who own the crown on and off the court.
“Full Circle” with Betnijah and Yolanda Laney is the culmination of the New York Liberty’s Own the Crown campaign. Betnijah’s growth as a player has shown her to be one of the most promising in the WNBA, and at every game sits her mother Yolanda, a former player and coach who provides crucial support to Betnijah as her career continues to progress.
Creative Producer: Emerson Bowstead / Justin Vega
Creative Direction: Regina Park
Video Director: Mitch Zachary
Director of Photography: Ambrose Eng / Nate Margolis
Assistant Camera: Oliver Peng / Pat Rice
Photography: Mitch Zachary / Nirvana Dipré
Score & 3D Modeling: Luke Diamond
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